Part 3 - Read Part 1 Often, when we speak with CEOs and other leaders who have implemented a CRM solution in their organization, they are confused about why there is not a faster and more consistent user adoption of the new tool set. Companies make this investment of time...
Part 2. Read part 1. Along with providing value to sales users as discussed in our previous post, another key factor in driving user adoption of customer relationship management (CRM) tools is usability. Organizations can provide the greatest information and value in the world, but if the tools are too...
In sales productivity, if your customer relationship management (CRM) solution isn't part of the solution, as the old adage goes, it's part of the problem. According to recent research from Accenture, 55% of sales reps think their company’s sales tools are an obstacle instead of a facilitator. If you've worked...
