Tag archives: Customer Relationship Management

CRM User Adoption – Adding Value to the Sales Process

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CRM User Adoption – Adding Value to the Sales Process
In sales productivity, if your customer relationship management (CRM) solution isn't part of the solution, as the old adage goes, it's part of the problem. According to recent research from Accenture, 55% of sales reps think their company’s sales tools are an obstacle instead of a facilitator. If you've worked...